Nothing makes us happier than a beauty brand that practices what it preaches. Based in San Francisco, H2O+ Beauty—the brand that combines the simplest, yet most powerful compound on the planet (water) with the latest advances in skincare technology for its super-hydrating products—believes that beauty begins within. And to do just that, it’s created Making Waves, an initiative that directly supports organizations whose social missions empower underserved girls and women by increasing access to opportunities that will help them realize their fullest potential.

To make good on this promise, H2O+ Beauty has really put its money where its moisturizer is by making ongoing charitable donations from its best-selling Oasis Hydrating Treatment (and one of our new faves). The program launched in March 2016 on International Women’s Day with its first partner, Girls Inc. of Alameda County, whose work inspires low-income girls to be strong, smart, and bold through life-changing programs, experiences that help girls navigate gender, economic, and social barriers. Now, that’s what we call #girlpower at its very best. —Jennifer Henderson