What does a girl’s education have to do with fighting poverty? Everything. Millions of girls are out of school in the developing world because violence, hunger, child marriage, conflict, or simply the belief that girls aren’t worth teaching are barriers that keep them from getting an education. But three powerhouse brands in the natural-beauty space—Alba Botanica, Avalon Organics, and Jasön—are working together with the nonprofit Care to help make a change. The beauty trio have been named founding partners to the Empower Her Through Education campaign, a movement dedicated to eliminating barriers to education for young women. Each brand will focus on a specific pillar: Alba Botanica will emphasize building up young girls’ self-esteem; Avalon Organics will advocate for policy changes to allow girls to attend and succeed in school; and Jasön will focus on working with mothers and communities to support and value their daughters’ education. Beyond signing the petition, you can rally behind the Empower Her through Education campaign by sharing social notes of solidarity using the hashtag . You go, girls.