We all know that old adage about the importance of nurturing good habits early in life. One of the latest organic hair and skincare brands to hit our beauty radar is taking that maxim very much to heart. The family-owned and -operated company Acure was founded on the sustainable principles that you don’t have to sacrifice health for gorgeous skin and hair—and it’s not enough to be natural; it also has to work. And does it ever: The Energizing Body Wash puts a sweet-smelling pep in our morning step and the Lip Lush in Shmexy gives our pout a pop of perfect color.

Aside from creating products made free from harmful ingredients, the brand also has made it a mission to educate the future beauty gurus of tomorrow by supporting two organizations and their initiatives. Turning Green aims to equip young people with the know-how and resources to lead an eco-conscious lifestyle and has worked directly with more than 50,000 students on high school and college campuses in the U.S. and around the world through its Project Green Challenge and Conscious Campus Road Tour programs. Bridging the gap between the medical and wellness communities for those with breast cancer during treatment and beyond, Unite For Her’s Pink Invitational Gymnasts Unite three-day competition and outreach event that educates thousands of young girls on the importance of healthy, lifelong decisions. Now, those are some habits we can happily get behind. —Jennifer Henderson