As far back as she can remember, Kira Heuer has been hooked on the process and the potential of creativity. From playing in her artist mother’s studio as a child; to studying film and dance in college; to working in journalism and fashion; to becoming a patron of the arts, she’s been fascinated by the idea of bringing beauty to the world. So when she founded Bib & Sola—the luxury glassware brand providing water-drinking aesthetes with a stylish and socially responsible way to hydrate—she knew she’d found her calling. But making “drinkable art vessels” isn’t her whole raison d’être; her much loftier goal is freeing the world from its dependence on plastic bottles, one glass carafe at a time. “I’ve always craved creativity,” she says. “But I wanted to develop an inspired way to address our notions of influence, consumerism, art, beauty, and water. When I started Bib & Sola, I was able to pull from all of my experiences and, suddenly, everything in my life just made sense.” —Jennifer Henderson

Her style story: “When I was three, my mom allowed me to dress myself for the very first time. I went for an all-white look, complete with rain boots, undies, shawl, and a beret. I wore a four-leaf clover as my accessory. I remember feeling pretty impressed with myself.”

Her M.O.: “Compassion, conviction, and, of course, a sense of humor.”

Her platform: “The impetus behind Bib & Sola was National Geographic’s Water Issue. I was having a ‘what am I doing with my life’ moment because I wasn’t completely fulfilled with my work at the time. From the description of water rituals to the global issues we face, the magazine articles resonated with me and I wanted to be part of protecting and engaging with this incredible resource. I thought it best to come from an inspired place to help solve these issues; doom and gloom do not work for me. I’ve always found art and beauty to be so powerful and I wanted to inspire beauty with regards to our consumer habits. So I tapped into this notion of ‘Aesthetic Activism’ through Bib & Sola.”

Her success secrets: “Clarity of purpose is a pretty cool place to be. And love—love all day long. If you have that, you’re good.”

Her look: “It’s goes between California-style jeans and a T-shirt to dressing as if I’m an art installation. I go with my mood of the moment, but I also love finding unique ways to show off fashion and combine different realms. While I was living in London, I was so inspired by my Italian and French girlfriends, too. They were somehow able to break the rules yet keep a high level of sophistication.”

Her must-haves: “Books—reading is a dream. I can’t get enough of Korean BBQ. I was trained in ballet so I listen to a lot of Bach, but also love hip-hop, rap, Stevie Nicks, and this darling new artist Maggie Rogers. With fashion, I adore Simone Rocha, Jacquemus, Bottega Veneta, and Mother Denim. Water. And sleep.”

Her pipe dream: “I would love to be a writer, but that might have to wait until my next life.”

Her inspiration: “Mother Nature has quite a pull on me—she is the true style guru. I am fascinated by her brilliance and don’t understand why we don’t look to her for more; she’s got all of the answers.”

Her beauty: “Authenticity and humor.”

Her mantra: “Be present. It’s oh so difficult, yet when you are, you surrender to the moment and incredible things appear. Oh … and don’t take yourself too seriously. We are all here to love, laugh, and experience.”

Her treasure: “A watercolor my mom made for me when I was young. She came into my room while I was feeling blue and laid it on my desk for me to find.”

Her social circle: “On Instagram, I follow , , , , , , , , , and the list goes on and on.”

Her mama’s advice: “My mom always said, ‘Get into your own self-expression, enjoy the moment, and create from that place. Don’t worry too much about what others think as they are not as focused on you as you think they are.’ It gave me permission to explore my own self and it inspired me to be curious about others, too. Thank you, Mama Marta.”

Her future: “Exciting new products, artistic collaborations, and restorative pools. But, shhh, don’t tell anyone.”