As a beauty-obsessed teen and an F.I.T. graduate, Dina Fierro never dreamed that her personal interests would drive her professional success. After exploring roles in editorial, marketing, and public relations, she went on to become one of the original a?warriorsa? of the blogosphere, with the seminal fashion and beauty blog, eye4style.com. Since then, she has brought a bevy of high-end brands into the digital age, and now chicly shepherds the global social presence of that red-lacquered shoe virtuoso, Christian Louboutin. aJennifer Henderson
Name: Dina Fierro
Occupation: Global Director of Digital Communications for Christian Louboutin, where she a?helps shape the brandas digital presence around the world, all while shod in the brandas trademarked red soles, of course.a?
To the manor born: a?I come from a long line of Italian women who believe more is more, and accordingly, I was once sent home from my third-grade classA for wearing red lipstick and Charles Jourdan heelsaboth of which Iad a?borroweda from my motheras bedroom without her permission. In retrospect, this is probably a very telling anecdote.a?
Her turning point: a?Becoming immersed in the blogosphere changed the course of my career from more traditional marketing and communications to digital. I was fascinated by how quickly things were changing and how social channels like Facebook, Twitter (those were the early days), and even MySpaceA (now Iam dating myself) allowed brands to speak directly with their consumers.a?
Her work ethic: a?Relentless, but realistic. Thereas always more work to be done, but itas important to give yourself time and the white space to think creatively.a?
Must-haves: a?IPhone 6s+ accompanied by unlimited data and loaded with Snapchat, Instagram, Twitter, Postmates, Texture/Next Issue, and Netflix; Christian Louboutin Velvet Matte Lip Colour in Diva (an ultra-flattering orange red); Hourglass Ambient Lighting Powder in Dim Light (like traveling with your own personal lighting team); Oribe Dry Texturizing Spray (sex in a bottle); Byredo Gypsy Water (a sultry scent that feels somehow intellectual); and regular facials at Mario Badescu.a?
Sliding doors: a?In my spare time, I mentor start-ups at ERA, a New Yorkabased accelerator. I find working with entrepreneurs and emerging companies fun and tremendously rewarding, so [if I could do something else], Iad likely dig into that space a bitaor Iad lend my talents to an organization I believe in, like Planned Parenthood.a?
Her look: a?I feel like my personal style is evolving, but for the moment, letas say a?a New Yorker in Paris.aa?
Go-to outfit: a?Personal expression is embraced at Christian Louboutin, which is one of the things that I love most about working for the brand. Iam trying to incorporate more dresses into my closet, but realistically, I can most oftenA be found in jeans or a skinny leather pant with a silk blouse or a thick cashmere sweater (I just picked up a few from the UNIQLO x Lemaire collaboration). I live for a pointy toe, single-sole pump like the Louboutin Pigalle Follies in a 100 heel height, but my favorite shoe of the moment is the Louboutin Electroboot, which could easily double as a weapon. Thatas a quality I have always appreciated in an accessory.a?
Under the influence: a?I draw inspiration from everywhere and anywhere: street art and galleries; nonfiction books and magazines; street style in New York, London, and Paris; and, of course, Instagram. Some of my favorite accounts are , , , , , and .a?
Words to live by: a?Say yes a or even better yet, say a?YES!a?