After building strategic partnerships and growing sales for some of media’s most notable brands, she applied her savvy skills of creative marketing to shaping the launch vision for Bloglovin’, the multi-channel platform that allows users to discover, curate, and share their favorite blog content from around the world in a single, glorious feed. Now with seven years under her belt, the can-do mother of two plans to take the brand global. “Bloglovin’ has allowed my team and I to create something that was missing in the industry—and in my life: inspiration, curation, social connection, and that final path to purchase. What truly excites me is that we are just getting started.” —Jennifer Henderson
Name: Kelly Gallozzi
Occupation: Vice president of sales and partnerships for Bloglovin’, “a platform that beautifully connects the ecosystem of users, brands, and content creators through native-first advertising and marketing strategy. At Bloglovin’, we have the power to constantly evolve and excite our users.”
Her formative years: “As early as junior high, I would go to consignment and thrift stores to find vintage pieces to wear to school. And I kept a library of fashion magazines; my favorites were the UK and Italian editions.”
Her work ethic: “Go with your gut. There is no ‘I’ in team. And being a dreamer will never fail you.”
Her turning point: “I’ve had two: first, managing my team during the launch at People StyleWatch. The second was leaving the traditional corporate culture and transitioning into the startup world.”
The “success” factor: “Being comfortable outside of your comfort zone.”
Her personal style: “I am a hippie at heart, but I love neutrals, too. I would say [my style is] bohemian meets modern-feminine meets masculine. Since it’s almost winter, my [uniform is] new Amo jeans with an Ulla Johnson top and Isabel Marant boots. And I am so happy that the new blowout [look] is messy, so I can fully embrace my tousled beach hair [all year long].”
Her must-haves: “That is a loaded question. For beauty, SK-11 and La Mer products have changed my skin. As far as style is concerned, I love Isabel Marant, Ulla Johnson, Chanel, and vintage anything.”
In her blogosphere: “I like so many blogs and Bloglovin’ empowers me to editorialize my feed, so I am constantly reading my favorites—like Le Fashion and Dust Jacket—and discovering new ones like Style Heroine.”
Her vision of beauty: “Right after a workout: the flushed color of your cheeks, the sweat that brings moisture to your face, all of it.”
Her happy place: “On the beach with my family.”
In her bag: “My iPhone, ear buds for music and work calls, NARS lipstick and foundation, and a package of baby wipes.
Her balancing act: “I remind myself that it is not about having it all. It’s about being happy while trying to have it all. So far, I am really happy. [I have] an awesome, hands-on husband, A+ people on my team who I can inspire and evolve with, and a company I truly believe in.”
Best advice: “Take one day at a time. And stay true to what turns you on.”
What’s next: “Besides world domination? [laughs] I’ve worked really hard and I’m truly fortunate that I’ve been able to take the typical sales job and create a position for myself where my creative and entrepreneurial sides truly shine. I am looking forward to expanding my role at Bloglovin’, as it is gearing up to be the defining moment of my career.”